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Module 5: FASD Prevention

Click to Enlarge / Poster: An Inner Voice Tells You Not to Drink or Use Other Drugs

Universal Prevention Strategies

Most women reduce or stop drinking during pregnancy. This reduction may be linked in part to prevention messages in reading material and radio and television advertisements. Various media campaigns have helped raise awareness of the dangers of alcohol use during pregnancy. For example, the National Clearinghouse for Alcohol and Drug Information has made a poster (right) available for over a decade encouraging abstinence during pregnancy.

Universal approaches can help raise awareness about an issue but rarely bring about behavior change. Warning labels on alcoholic beverages appear to have a preventive effect on lighter drinkers. But they have little effect on the heaviest drinkers, who are most at risk of bearing a child with an FASD. Therefore, other approaches are needed with the heaviest and most long-term drinkers.2

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